Biglytics
Going back to 2010, there is evidence of efforts made to create an ideal demo enviroment for the HubSpot sales team. When I joined the team in early summer 2016, the foundation for the project had been set and they wanted to bring in a designer to help the vision come to life. The Biglytics project was/is a massive undertaking that requires web and graphic design, understanding the basics of inbound marketing, and creating collaborative partnerships across the company.
The ongoing goal of the Biglytics project is to continue to provide a great demo environment for the sales team and keep the demo portal up to date and clean, as well as provide training materials on new features and additions.